OUR STORY

A little bit about us…

We are dedicated to creating a meaningful, long-term relationship with you that is based on understanding, knowledge and commitment to progress.

Book a free initial consultation

A LOOK AT OUR HISTORY

The Journey Behind Bakerhill Associates

Bakerhill Associates was founded with a clear purpose: to deliver expert, personalised financial advice that truly makes a difference in people’s lives. What began as a small, client-focused practice has grown into a respected advisory firm, known for integrity, insight, and long-standing relationships.

Over the years, we’ve helped individuals, families, and business owners navigate some of life’s most important financial decisions, from protecting loved ones with life insurance to securing homes and planning for the future.

Our growth has always been driven by a commitment to clarity over complexityadvice over sales, and people over policies. That’s what sets Bakerhill apart, and it’s why our clients stay with us for the long term.

A cityscape of London, featuring The Shard skyscraper and residential buildings under a partly cloudy sky.

SERVING THE COMMUNITY FOR 8 YEARS

WHO WE are

Experienced. Trusted. On Your Side.

At Bakerhill Associates, we are a team of dedicated financial professionals with one clear focus: to help you make smart, confident decisions about your future.

We specialise in life insurance, critical illness cover, income protection, and mortgage solutions, providing tailored advice to individuals, families, and business owners across the UK. Our clients rely on us for our depth of knowledge, honest guidance, and long-term support.

We’re not a call centre. We’re not tied to any one provider. We’re independent, approachable, and committed to delivering advice that’s right for you, not just today, but for the years ahead.

Whether you’re protecting your loved ones, buying your first home, or planning for the unexpected, we’re here to guide you every step of the way.

A street view with tall, ornate brick apartment buildings and parked cars in front, trees lining the sidewalk, and a clear blue sky overhead.

OUR BRAND WAS FOUNDED IN 2016

MEET OUR FOUNDER & PRINCIPAL ADVISER

Matt baker

With over a decade of industry experience, Matt Baker founded Bakerhill Associates to provide a more personal, intelligent approach to insurance and financial protection.

Matt works closely with both private individuals and business owners, including high-net-worth clients, to deliver tailored life, income, and critical illness insurance solutions. His focus is always on building long-term, trusted relationships, ensuring each recommendation is aligned with your goals, lifestyle, and financial security.

As a recognised specialist in business protection, Matt offers deep expertise in areas such as:

·       Shareholder Protection

·       Key Person Insurance

·       Life and Critical Illness Business Cover

His advice helps safeguard companies from the financial impact of losing a key figure, whether through illness or death, and ensures a business can continue trading efficiently, even during the most challenging times.

“Too many businesses underestimate the risks of not being protected. The loss of a shareholder can lead to uncertainty, legal complications, or even forced liquidation. My role is to help businesses plan ahead with clarity and confidence so they’re ready for the unexpected.”

Matt has built strong relationships with the UK’s leading insurance providers, giving clients access to market-leading solutions and bespoke advice backed by extensive knowledge and absolute integrity.

Headshot of smiling man with blonde hair, dressed in a dark suit and white shirt against a neutral background.

Meet the friendly faces at Bakerhill.

A young man with dark hair and a beard wearing a black suit, white shirt, and dark tie, standing against a beige background.

Gennaro Petrillo

Protection & General Insurance Specialist

T : 07751 796 661
E: gennaro.petrillo@bakerhill.co.uk

A young man with dark hair and a beard, wearing a dark gray suit, a white shirt, and a floral orange tie with a matching pocket square, standing indoors with a blurred background.

Bilal Ahmad

Protection & General Insurance Specialist

T : 07723 585 088
E: bilal.ahmad@bakerhill.co.uk

A young man in a navy blue suit, white shirt, and navy tie, standing against a plain white background. He has light brown hair styled upward and is slightly smiling.

Zac Meredith

Protection & General Insurance Specialist

T : 07827 443 396
E: zac.meredith@bakerhill.co.uk

Jessie Marsh

Protection & General Insurance Specialist

T : 07939 054 066
E: jessie.marsh@bakerhill.co.uk

A smiling woman with blonde hair, wearing a black top and earrings, looking directly at the camera.

Simone Kettles

Client Account Manager

T : 0787 906 2760
E: simone.kettles@bakerhill.co.uk

Get in touch

Your Future. Fully Covered.

By submitting this data, you agree for your data to be used, in line with the privacy policy